Demand validation
Testing whether real potential buyers want an offer, before it is built, by looking for evidence of intent rather than encouragement.
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Full definition
Demand validation is the practice of checking buyer behavior before investing heavily in product or offer creation. It looks for evidence such as booked conversations, waitlist intent, deposits, paid pilots, or other actions that are stronger than praise.
Why it matters
It reduces the risk of spending months producing something nobody has shown a willingness to buy.
Example
Setting a threshold of three paid pilots before building a service, then running conversations until the threshold is met or clearly missed.
Related terms
Related EarnCommand features
Sources and method notes
Glossary editorial note
EarnCommand OS · method note
Definition aligned to the planned Validation Lab workflow.
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