Resource topic
Validation
Demand testing, customer evidence, and offer decisions before heavy build work begins.
Published resources
Resources for Validation
- ArticleValidation
Validating demand before you build
A structured way to test whether people want an offer before you invest weeks producing it.
· 6 min read
- GuideValidation
Run your first demand test
Design and run a small test that tells you whether an offer is worth building.
- GlossaryValidation
Demand validation
Testing whether real potential buyers want an offer before it is built.
- GlossaryValidation
Validation threshold
The result you decide in advance would justify continuing, changing, or stopping.